If you own a company, you have to keep marketing it or no one will know it exists.
Marketing costs are one of the most critical business expenses you will need. And the problem is that as a business owner you have to find creative ways to market yourself and your business.
That can be a challenge, and another challenge you face in business is that there is a lot of competition when you provide a standard service.
If you’re a business owner, how do you market yourself based on your zodiac sign?
Aries – Takes risks
Aries, you are energetic, passionate and willing to take risks because you have a daring side. Not to mention, you are highly competitive, so you will do whatever it takes to make sure you are the one heard most compared to your competitors. You don’t dare invest a lot of money to get a high ROI or increase brand awareness. However, handling the finances may be difficult for you, but you are the one who would rather make a mistake than not do anything risky to promote your business. You are the ultimate go-getter.
Taurus – Creates a marketing plan and sticks to it
Taurus, you work hard and are reliable, so you create a marketing plan and stick to it every step of the way. However, you don’t take risks like Aries, as you first go through your budget and determine what you can spend on marketing. Even though you are stubborn, you also realize that you are not the expert on specific tasks, so you hire someone who is, but you vet him so rigorously that you choose only the best. If marketing is your field and you have a marketing company, then you are dependent on yourself. But if not, you would hire the best marketer and work with them through every marketing step to fulfill it.
Gemini – sticks to social media marketing and blogging
Gemini, you are the master communicator and very good at spreading news. However, your main method of marketing yourself is through social media marketing. You may be a social media marketer yourself, but if not, you would prefer to use this form of marketing for your business and hire a company that can do social media marketing for you. However, primarily you are the one who consistently writes blog posts about your business and shares them on various social media networks. This way, news about your business can be found all over social media platforms.
Cancer – Empathy helps them understand what customers/customers want
Cancer, you are very empathetic and emotional; you will use empathy to market your business. You know the emotional needs of your customer(s) and that is where you are going in terms of marketing. For example, if you own an ice cream shop, you understand the comfort your customers would feel when enjoying your ice cream, and you would emphasize that when marketing your store. If people feel something emotionally positive about your product or service, they will go for what you are selling them.
Leo – Video marketing and makes them fun and creative
Leo, you like to have fun and also like to be the center of attention. That’s why you’re going to use video marketing to get the word out about your business. And you wouldn’t make boring and dry videos because you know they would never stand out. You want to stand out and beat the competition at the same time. TikTok advertising would be the best method for you because the platform allows you to get creative and stand out from the crowd so that your potential customers and clients will see you and be impressed by what you share and show.
Virgo – drives herself crazy to make it perfect
Virgo, you are very analytical and you are also extremely detailed. And in doing so, you market your business in a way that you consider perfect. You will only destroy your business on some social platforms. You will carefully review and study the analytics so that you know which demographics and media to use when marketing, based on the nature of your business. It will be difficult to delegate what you want to market to professionals, but you will only do it if you have the time and energy to make sure they do it right. This can also make you quite demanding.
Libra – Create captivating designs
Libra, you are the charmer of the zodiac and appreciate art, which your ruler, Venus, influences. That’s why you create compelling images to impress potential clients and customers when you market your business. You can do video marketing because you don’t have to worry about something strange like Leo to attract potential buyers. Still, you’ll dress up in eye-catching outfits that will impress others who are interested in what you’re selling. In other words, you market yourself by impressing others by showing them eye candy through artwork or by dressing up in trendy and stylish clothes if you do video marketing.
Scorpio – Intense marketing
Scorpio, you are passionate about everything you do, so you are intensely concerned with how you market yourself. You will only bring something to market that you are passionate about and you certainly won’t have a business that does nothing for you. You also really like experimental marketing because you want to give your clients or customers a full brand experience. You don’t want your customers or clients to just love your goods or services because you want them to be as passionate about it as you are. And you know, the way you market yourself is going to be incredibly intense, but since you know how to get into the psyche of the potential buyer, that’s a good thing.
Sagittarius – markets itself enthusiastically, but can make mistakes
Sagittarius, you are adventurous and enthusiastic about everything, and it shows in the way you market your business. You are fearless in trying new marketing angles. You will even go all out and try every form of marketing for your business on a large scale, such as social media marketing, traditional advertising, and guerrilla marketing. The only problem is that you can get so excited about marketing that you will make mistakes because you may have to think carefully about your methods. Therefore, you can lose money quickly and not get any ROI. But your optimistic and adventurous nature won’t stop you from trying new methods.
Capricorn – Creates an overly ambitious method of marketing themselves, solo
Capricorn, you are incredibly ambitious, and like Taurus and Virgo, because you are an Earth sign, you will create a powerful plan to take your business to market one step at a time. And you set some lofty goals that may be difficult to achieve regarding your marketing, but you make sure nothing stands in the way of your success. You learn everything you can about marketing and be the one to do it yourself. It’s because you want to spend money on something other than marketing costs. You’re the one who believes you can do it the right way, and you want to make sure you market your business in a way that will bring you success. Don’t burn out and be prepared to delegate some marketing tasks to a professional.
Aquarius – Guerrilla Marketing
Aquarius, you march to your drummer, and you’re not the one to conform. Therefore, the way you would market your business would be anything but conventional, just as you would use guerrilla marketing, where you market your business in unconventional ways. The methods you use are so out-of-the-box that they make your potential customers think and arouse their curiosity, which is the goal: an example of the kind of marketing you would use using creative storytelling. You can use video marketing or use unusual and captivating images at the same time.
Pisces – Markets with images and intuition
Pisces, you are intuitive and artistic and will use these qualities in marketing. You’ll be using beautiful images like Libra would for your marketing, so you’d probably use Instagram or Pinterest marketing since those platforms are all about images. You would intuitively pick up and feel how to involve your prospects in your marketing. Therefore, based on your intuitive qualities and love for art, you will use it in your marketing. The only problem is that because you are sensitive, you may not respond well when someone gives you constructive criticism based on your marketing efforts, and that could hurt your campaign in the long run.
Best of luck to you.
